Well timofthee, that's a real can of worms in some aspects ;D
A lot, perhaps even most, start off with a levelwind (baitcasting) reel such as the many offerings by Abu. I'd suggest staying away from the Shimano low end stuff, but their higher end (costly) reels are good. Abu's are mid-priced, and wear well for the coin. A 5500 or 6500 type is a decent place to start, and last considerabley well with a little maintenance. Load that up with 15 pound main, and have a selection ranging from 6 through 10 (or even 12 if tackling
Biggies) for leader material.
Match that with one of the medium priced casting rods designed for the levelwind, such as Shimano's Convergance, St. Croix's Wild River series in a 10.5
Trigger foot model, and you have the basic starter kit.
Then you'll need some floats (like the DNE foamies myself, but dink floats
ARE cheaper), some swivels (between leader and mainline) and either pencil lead (just before leader on mainline - often attached via swivel so it is free floating on the line) and/or split shot of varying sizes. I use both, preferring split shot in clearer/slower flows. Leaders range from as little at 8-10 inches (split shot) to 2.5 feet or so with pencil lead.
That is the usual starter set-up, and should get you into a few. Learn how to read the water is likely the
MOST important step. In time, you'll begin to understand where they travel, hold, etc etc.
And of course once you've landed a handfull, the pursuit will likely become an
addiction, as it has with so many others, including myself...
Then you'll likely graduate to a Custom built rod, sporting an Islander (or similiar) centerpin, and the approximate value of your set-up may well exceed that of your vehicle (as it does in my case! :wallbash:

)
Welcome to
The Madness!! You'll be certain to
ENJOY!!! :thumbup:
Cheers,
Nog