The best prices I've found are at Trotac, usually a couple of bucks less than any other place. With my discount, they beat the cheap guys like WalMart too. They also have a very good selection of salt water gear, some fresh water gear, and a number of avid fishermen on staff, and one full time fishing guy. They are also far more down to earth than some of the senior guys at Island Outfitters. Trotac is located right beside the Ogden Point breakwater.