Just looking at the latest issue of BC Outdoors, it was interesting to read the "Industry news" article by Brian Chan and note that he was giving nasty, evil Walmart credit for financially supporting the BC Freshwater Fishing Society's "learn to fish" program that has taught 20,000 students how to fish over the last 3 years. Maybe big box is not 100% all about the profit and is putting a little something back into fishing.